Heard this TED talk today and kept thinking about how this relates to performing improv.  Answering “Why” isn’t just a business/organizational need but also an improvisational MUST!  In improv terms the “What” is often a silly premise, but people only chuckle at this.  When you make sense by answering why it’s happening in this silly reality then that’s when you get big payoffs!

Simon Sinek goes on to discuss the law of diffusion, which is frequently discussed at Mercy College.  Our ‘sales’ rate of technology innovation is not even 10% (if you look at all faculty part-time/full-time and students).  Bridging the chasm from early adopter to the majority happens when you lead with the “Why”.  This will inspire others that agree and they will follow because they share the common belief.

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